It comes as no surprise that Canon India, is more than just a photography equipment manufacturer. No doubt they produce some of the finest photography equipment the world has to offer, but Canon is known to go one step beyond that. They are revamping the photography space like true leaders – the product and the experience they offer to their buyers.
Through their ‘Get the Edge’ program, they want to stay close to their buyers and enhance customer delight. It is not one of those programs that spams you with emails or tries to upsell products, it is genuine aim at honing the photography skills of the Canon community.
Through the Canon Edge program they offer a host of benefits through their digital camera workshop, social media visibility via #CapturedOnCanon, photography tips, product reviews, offers, photography contests, events and so on. It is an exclusive community for Canon buyers who have a keen interest in photography.
The primary objective of Canon Edge was to launch a platform for Canon to connect with and manage interactions with the Canon customers. Being a part of the Canon Edge Club comes with a host of benefits.
1. Showcase your talent
Be it an amateur or a professional photographer, the delight of showcasing the world through your eyes is unparalleled. You capture your experiences via pictures, be it a memorable celebration or a solo trip or a quaint café you visit. Canon Edge allows you to showcase this to others with similar interests. Through #CaptureOnCanon there are multiple categories that your work can be a part of. It is a good way to get feedback, get inspired by others work, connect with like-minded people, draw some inspiration from others. The underlying sentiment behind this platform is promoting photography as both a hobby and a profession.
2. Great financing options
If you are looking to get a Canon EOS cameras, these can be purchased at zero percent finance schemes along with other exciting gifts such as discount coupons for lenses and accessories, extended warranty for a year, a complimentary 1 GB card and more such things to hone your photography skills.
The idea behind this is encouraging you to buy Canon products from the authentic dealers and making the entire buying process an experience. Authentic Canon sellers offer what unauthorized dealers don’t and they don’t want you to be deprived of the buying experience. These offers are available on multiple sought after EOS models such as 400D, 30D, EOS 1D Mark III, EOS 5D, EOS 1D Mark II and more.
3. Canon-pedia for photography fanatics
When Canon innovates, it keeps its customers at the core of all its innovations. The idea behind Canon Edge was to create an exclusive community of photography enthusiasts – amateurs or professionals to enhance the world of imaging. The reason it is called Canon-pedia is because it is a one stop shop for everything related to photography. Updated trends, photography knowledge hub, new tips and tricks, customer centric solutions – through Canon Edge every user can hone their skills.
4. Extended Warranty & other benefits
Everyone gets a basic warranty when they make expensive purchases, but with Canon Edge you can get an extended 1 year warranty.
We are not done yet, when you register yourself as a Canon Edge member you get first hand access to latest update alerts – what are the new products being launched, latest upgrades, great discounts etc – one can even redeem their Canon Edgepoints for exclusive offers.
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